In the mid-1950s, Fred Harvey introduced a series of nine menus cross-advertising its restaurant chain. We’ve already seen a 1958 dinner menu used at Albuquerque’s Alvarado Hotel that featured Grand Canyon National Park on the cover. This menu in turn features the Alvarado Hotel on its cover.
Click image to download a 711-KB PDF of this menu.
With 120 rooms, the Alvarado was one of Fred Harvey’s largest hotels. Named after an early Spanish explorer, the hotel and adjacent Santa Fe train station (shown on the left side of the postcard below) sprawled over a three-block area of downtown Albuquerque. Unfortunately, it was demolished in 1970; if it had lasted a little longer, it might have been restored like several other Southwestern Fred Harvey hotels since then. Continue reading