This booklet, like many before it, is titled Alaska, Atlin and the Yukon.” However, a notice on page 7 reports that the White Pass Route had to discontinue Atlin service due to “heavy losses.” “The decision to discontinue tourist service to Lake Atlin was reached after these booklets were printed, hence this notice.” The notice is dated January 1, 1937, the only date in the booklet, so probably the booklet itself was printed in 1936.

Click image to download a 4.3-MB PDF of this 8-page booklet.

Since the notice was glued in, it covers other text but I decided not to damage the item by removing it. Some of the text underneath it reads, “The lovely little town of Atlin lures the visitor with its quaint, flower-bordered streets, its curio shops and the Indian village nearby.” Apparently, it didn’t lure enough visitors.

The artwork on the cover of the booklet shown above (which is the back cover) is signed “Segesman” for John Segesman (1899-1985), a Spokane artist who specialized in wildlife and Indians. We’ve previously seen at least four White Pass & Yukon booklets with Segesman paintings.

Three of them are printed on stiff paper and measure about 7-3/4″x10-1/4″. They are undated but a commenter noted that the lists of agents in the backs of the booklets indicate they are from around 1933 to 1938. Atlin is mentioned on 11 different pages in the oldest of these booklets but is only mentioned once in passing in the other two, suggesting they were issued after the Atlin service was discontinued.

Segesman also did the cover for a booklet that, like today’s, is flimsier and contains a map dated 1929. Map dates are not always an accurate indication of the booklet date but they are usually close.

Also in Segesman’s style are unsigned artworks on the covers of this flimsy booklet whose map is dated 1923, this one whose map is dated 1928, and this one whose text indicates it was from “the Nineteen-forties.” With the discontinuance of Altin service, the latter booklet is simply called “Alaska and the Yukon.”