Desert Resorts

This 36-page booklet provided rates and descriptions for Southwest hotels and resorts for the 1949-1950 season. The majority of the hotels listed were in Arizona, with a few from California, New Mexico, El Paso, and Southern Pacific’s Playa de Cortés Hotel from Guaymas, Mexico.

Click image to download a 25.7-MB PDF of this booklet.
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The booklet is sprinkled with black-and-white photos of the resorts. The only color is some trim on page 1 (which is actually the front cover) and the back cover (a portion of which is shown above). The booklet also has three pages of information about prep schools and colleges in the Southwest.

The Garden of Allah: 1936 Edition

In 1936, Rock Island came out with a new edition of The Garden of Allah. While much of the text was similar to that of the 1934 edition, the beautiful Babcock illustrations were replaced with some 40 black-and-white photos. The gain in realism was more than offset by the gain in drabness.

Click image to download a 36.1-MB PDF of this 40-page booklet.
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The front cover is the only color illustration in the booklet. It is unsigned, but doesn’t appear to be Babcock’s style.

The Garden of Allah: 1934 Edition

In 1934, Rock Island published a second edition of The Garden of Allah. The first half of the booklet was exactly like the 1930 edition, but the second half incorporated the four leaflets that were printed separately as supplements to the 1930 version. These leaflets covered the El Paso-Carlsbad Caverns, Arizona guest ranches, the Apache Trail, and Southern California. This increased the size of the booklet from 20 to 36 pages.

Click image to download a 15.2-MB PDF of this 36-page booklet.

A close scrutiny reveals some overlap between several of the paintings in the booklet. Apparently, Babcock’s original paintings were roughly 9-inches high by 10-inches wide or some multiple of that, and the booklet’s designers used details equal to about two-thirds of each painting for each page.

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The Garden of Allah: 1930 Edition

This is quite possibly the most beautiful advertising booklet issued by any American railroad. While the illustrations that fill the booklet are almost pure fantasy, anyone who could afford to take the Golden State Limited to Arizona or Southern California in the 1930s would find the scenery there to be just as amazing in its own way as the pictures shown here. Rock Island published three versions of this booklet, and I’ll present all three over the next three days.


Click image to download a 2.4-MB PDF of this 20-page booklet.

The booklet consists almost entirely of brightly colored paintings by Richard Fayerweather Babcock, who was born in Iowa in 1887 and who lived most of his adult life in Chicago. The 1930 edition contains a few words of text with each painting plus one full page of text in the back. The page in the back notes that “Four leaflets describing in detail the attractions of various sections of the Great Southwest, have been published as supplements to this booklet.” We’ll find out tomorrow what was in those leaflets.

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Under the Turquoise Sky: 1924

We’ve previously seen a 1928 booklet with this same title. Though the booklets are just four years apart, they are completely different. The 36-page 1928 booklet has just one page of text, whereas half of the 52 pages of the 1924 booklet are text.


Click image to download a 17.8-MB PDF of this 52-page booklet.

The front and back covers of this edition fold out to make a spread that is more than 20 inches wide, as shown below. Where the inside covers of the 1928 booklet are blank, the inside front cover of this one has a map of the Rock Island system while the inside back cover is a list of passenger agents.

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Rock Island Streamlined Blotters

Rock Island introduced the Budd-built, GMC-powered Rockets in 1937, and this postcard is a variation of one we previously seen. It seems to be older as it only shows one headlight on the TA locomotive while the other one shows two, which would have been an after-market addition. The coloration of this postcard is less realistic than the other one, suggesting it was published before the trains were put into service.


Click image to download a 430-KB PDF of this blotter.

In 1939, Rock Island introduced the Rocky Mountain Rocket, which used a much more powerful E3 locomotive than the earlier Rockets (2,000 horsepower vs. 1,200). This blotter lists an agent in and travel times from Omaha.

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Rock Island Midwest Blotters

These blotters from the Dale Hastin collection advertise Rock Island trains in the Midwest. The first one advertises trains from the Twin Cities to Des Moines, Kansas City, and St. Louis. Though it is undated, it appears to be from the 1920s or early 1930s.


Click image to download a 553-KB PDF of this blotter.

The second blotter advertises sleeping car service between St. Joseph and Chicago. St. Joseph was not on Rock Island’s main line and in the late 1930s Rock Island had one train a day from St. Joseph to Trenton, Missouri, where it met the Californian. This undated blotter appears newer than the one above, and may be from the late 1940s or early 1950s, as the St. Joseph-Trenton train was discontinued by 1957.

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Rock Island Colorado-California Blotters

These blotters from the Dale Hastin collection advertise Rock Island trains to Colorado and California. The first one, which mentions an agent in Cincinnati, encourages people to go to California via Colorado and Yellowstone “all for one low round trip fare.” Rock Island could get people to Colorado and from California back to Chicago (but not via Colorado), but it depended on Union Pacific to get people from Colorado to Yellowstone and from Yellowstone to California and Southern Pacific to get people from the Bay Area to Los Angeles.


Click image to download a 553-KB PDF of this blotter.

Other than representing an agent in Minneapolis, the next blotter looks similar to the previous one. However, it advertises “all-expense tours” rather than simply round-trip fares.

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We Deeply Regret the End of the Silver Age

Despite having purchased $5 million worth of new or refurbished passenger cars since 1962, ridership dwindled on the Kansas City Southern, so this 1968 brochure announces that the railroad was discontinuing all passenger service. The brochure blamed the decline in ridership on government-subsidized roads and airports, but in fact most intercity roads and commercial airports were paid for with gas taxes and landing fees.

Click image to download a 1.1-MB PDF of this brochure.
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The brochure from the Bruce Adams collection also indicates the proximate cause of the discontinuation: the Post Office’s cancellation of railway post office cars on trains in January, 1968. These cars brought in around $700,000 a year, not enough to offset the $2.9 million in annual losses from passenger service, but enough to make the railroad lose interest in continuing such money-losing trains.

Kansas City Southern 1963 Timetable

This timetable fills 20 pages, but they are only 4″x9″, so are equal to ten pages of a regular 8″x9″ timetable. Despite its heft, the publication lists just three trains: the Kansas City-New Orleans Southern Belle; trains 9 & 10, a secondary train on the same route; and trains 15 & 16 from Shreveport to Port Arthur connecting with 9 & 10 to Kansas City.

Click image to download a 7.1-MB PDF of this timetable.
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These schedules, plus an equipment list for the trains, fill little more than two pages of the booklet. The remaining pages list agents, fares, connections, a two-page map, and lots of ads for such things as Pullman service, roomettes, and industrial sites along the railroad.