Selected Views of California

In the early 1940s, various private printing companies issued several portfolios (scroll down to “Portfolios”) of color images of scenes along the Southern Pacific suitable for framing. They may have been inspired by this 1937 booklet, which has 24 color photos of scenes in California. Two major differences are that this booklet was issued by the Southern Pacific itself and that the photos are held in the booklet by staples and thus not suitable for framing.

Click image to download a 19.6-MB PDF of this 54-page booklet.

The photos themselves are pretty, but SP had not yet taken advantage of Kodachrome (which was released as a 35-mm film in 1936) and four-color printing. Instead, all of the pictures in this booklet are colorized black-and-white photos printed using the photochrom method of overlaying 7 to 15 different colors of ink on top of one another in the hope of fooling the eye into believing it is a true color photo. Continue reading

Sunset Limited Dinner Menu

The stunning image on the cover of this menu shows a train labeled Sunset Limited heading straight into the sunset, something that each westbound train did twice on its journey from New Orleans to Los Angeles. Eastbound trains also headed into the sunrise twice — three times near the summer solstice — on each of their trips, but we know whoever designed this image was thinking of sunsets.

Click image to download a 757-KB PDF of this menu from the Texas Compound collection.

The menu is undated, but based on the prices it is from the mid-1930s. The lamb chops are 40¢ for one and 75¢ for two. Those are Depression prices: in 1932 and 1938, lamb chops on SP dining cars were 45¢ for one and 85¢ for two. So today’s menu must be from sometime between those two years. Continue reading

Southern Arizona

This 1930 booklet advertising Arizona isn’t a photo book like the ones presented in the last few days, but it does have one thing in common with them: a small reproduction of the USA map that shows Southern Pacific’s main routes. Like the photo books, this booklet notes that people can get color copies of that map — such as the one shown with the Shasta Route photo book — by sending 25 cents to SP’s passenger traffic manager, who by the time of this booklet was publication was E.W. Clapp.

Click image to download a 11.9-MB PDF of this 16-page booklet from the David Rumsey Map Collection.

The booklet’s publication date was September 30, 1930, according to a printer code on the inside back cover, which also indicates a print run of 25,000 copies. Although not a photo book, this booklet does contain 19 crisp black-and-white photos, a centerfold map with cartoonish characters representing the kind of recreational opportunities people could expect to find in southern Arizona, plus the color painting by Maurice Logan, shown above, on the back cover. Continue reading

Overland Route Photo Book

Southern Pacific’s book for the Overland Route contained just 46 photos. But it had a title page, a forward, a map, and a list of other photo books in the series, all of which suggest this copy was issued later than the ones we’ve seen in the past few days.

Click image to download a 19.8-MB PDF of this 52-page book.

But we don’t have to rely on those indicators, as this book is also the first that names E.W. Clapp, rather than F.S. McGinnis, as SP’s passenger traffic manager. Clapp started this job in 1931 and only lasted about three years before being replaced by a J.T. Monroe in 1934. Thus, this book must have been issued sometime between 1931 and 1933. I’m inclined on the former year as I imagine that the Depression soon killed this line of photo books. Continue reading

Another California Photo Book

The front cover of this book looks identical to the one presented here a few days ago. Inside, however, there are some significant differences.

Click image to download a 25.7-MB PDF of this 68-page book.

First, while the previous California book included just photos with no title page, forward, or map, this one includes all three. The title page says this book, like yesterday’s Sunset book, sold for a dollar. The forward is two paragraphs encouraging people to show the book to friends to “give them an interesting account of your travels” and “perhaps to persuade others” to visit California themselves. Continue reading

Sunset Route Photo Book

This book has 74 black-and-white photos and two Maurice Logan paintings. Unlike the previous books shown here, the Logan painting on the front cover doesn’t wrap around to the back. Instead, the front cover shows a New Orleans scene while the back cover shows a Native American woman and her baby, probably in Arizona or southern California.

Click image to download a 29.1-MB PDF of this 84-page book.

Unlike the previous two books presented here, this one has a title page. This makes me think it was published after the California and Shasta books. The title page reveals that SP sold the books for “One Dollar a Copy,” which is close to $19 in today’s money. This was probably reasonable for many of the people who could afford to right Southern Pacific’s overnight trains. The title page also says the book was “printed by Sunset Press,” but that could still mean that Sterling Engraving, which printed images of the cover painting of the California book, printed the covers that were then bound to the contents. Continue reading

1928 Shasta Route Guide

We’ve previously seen Shasta Route guides from 1920 and 1923. Those two were pretty similar to one another, but this one, from five years later, is quite different, with new photos, an updated typeface, and changes in layout. The most important reason for the change is that, between 1923 and 1928, Southern Pacific opened up the new Cascade line, so this booklet covers both it and the older Siskiyou line.

Click image to download an 6.8-MB PDF of this 12-page booklet.

The 1928 booklet covered both lines despite being four pages shorter than the 1920 and 1923 booklets. It was able to do so without cutting much information by using a smaller font, eliminating spaces between paragraphs, and otherwise reducing the amount of white space. Continue reading

Shasta Route Photo Book

This book features the Shasta Route between Portland and the Bay Area. The stunning cover painting by Maurice Logan shows bald eagles flying over the forests in front of Mount Shasta. Like yesterday’s book, this one has no title page or forward. While yesterday’s book had 74 photos, this one has 65.

Click image to download a 26.4-MB PDF of this 76-page book.

After the photos, the book also presents a map of the United States showing major Southern Pacific routes. The map invites people to send 25 cents to F.S. McGinnis, SP’s passenger traffic manager, to get “this map in full colors” printed at 23″x32″. The David Rumsey Collection has a copy of this map as shown below. In addition to being in color, its size makes it much more readable than the map in the books, revealing that the map itself is surrounded by images representing the history of the Southern Pacific. Continue reading

California Photo Book

In the late 1920s, Southern Pacific issued a series of photo books that were nearly 9″x12″ in size. The book covers featured glorious paintings by Maurice Logan, which in many cases wrapped around to the back cover. Inside were crisp full-page black-and-white photos printed on glossy paper with small photo captions and otherwise almost no text. The books I have contain between 46 and 74 such photos.

Click image to download a 29.4-MB PDF of this 76-page book.

These books are perfect bound. Although I’ve had them in my collection for quite some time, I was unable to scan them until my recent purchase of a book scanner. Some of the pages suffer from a little distortion, but I hope as I use the scanner more I’ll be able to figure out how to minimize this. Continue reading

Journey Thru the Lower Rio Grande Valley

In the early 20th century, a writer named Elbert Hubbard wrote a series of volumes titled Little Journeys to the Homes of the Great, one of whom was James J. Hill. It may be in reference to these books that this lengthy 1928 booklet is titled A Little Journey Through the Lower Valley of the Rio Grande. The journey turns out to be not so little, and the booklet is made extra weighty by the fact that it has two covers: a slightly oversized outer cover plus an inner cover made from the same heavy green paper but cut to the slightly smaller but still respectable (7.3″x10.4″) size of the interior pages.

Click image to download a 34.4-MB PDF of this 72-page booklet.

Even after deducting these double covers, the booklet still has 64 pages, which is about twice too many. The text was written by Julia Cameron Montgomery (1872-1935), who was born in Alabama but lived most of her life in Texas. She previously wrote a 1913 book about Houston and the Rice Institute (now Rice University) and also wrote a short booklet about Texas’ grapefruit production. Continue reading