I’ve shown this ad before in a post on Bern Hill’s artwork for General Motors. Since then I’ve acquired these sample advertisements distributed by the Kudner Agency of New York.
Click image to download a 836-KB PDF of this ad.
First is the four-color ad as it appeared on the cover of Railway Age on April 5, 1954. I don’t have the actual cover, but judging from other covers with GM ads, it probably used a bright color for the background around the magazine title. Continue reading
Issued just a few months after the introduction of the semi-streamlined North Coast Limited, this timetable contains several pages of advertising for that train. This includes a description and photo of the observation car on the back cover plus two pages in the back showing the new kinds of accommodations available on the train: roomettes, duplex roomettes, double bedrooms, and compartments, most of which would have been unfamiliar to people used to heavyweight trains.
Click image to download a 26.7-MB PDF of this timetable.
Those pages are attached to a curious little page in the front that is only 2-3/4-inches wide. The back of this page is blank while the front says, “For the last word in travel luxury, see pages 33A, 33B, and back cover.” The operative word here is “last” for more reasons than one. Continue reading
This menu is dated June, 1948, so it was used on the semi-streamlined North Coast Limited, though the menu makes no mention of streamlining or includes advertising of any kind. The back of the elegant orange folder is completely blank.
Click image to download a 1.3-MB PDF of this menu.
Unlike the Great Northern, which inaugurated its streamlined Empire Builder with great fanfare on February 23, 1947, the Northern Pacific did not have an inaugural run for its streamlined North Coast Limited. Instead, it simply replaced heavyweight cars with streamlined cars as they arrived. First, it added streamlined coaches (and the coach-buffet car) at about the same time Diesels replaced steam in January, 1947. But streamlined dining and Pullman sleeping cars weren’t added until 1948. Tourist sleepers and sleeping cars destined to Yellowstone remained heavyweights for several more years, so even in June 1948 the railway couldn’t honestly call its premiere train a streamliner. Continue reading
In stressing that the North Coast Limited was completely air conditioned — including a diagram purporting to show how air conditioning worked — this booklet can be dated to about 1937, the first year, as far as I can tell, that every car on the train, as opposed to just feature cars and Pullmans, was air conditioned. In addition to Pullmans, the diner, and the observation car, the booklet has pages describing tourist sleepers and coaches.
Click image to download a 4.7-MB PDF of this 8-page booklet.
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While there are a few muddy photographs, most of the illustrations in the booklet are drawings showing happy passengers in each of the cars. The drawing on page 3 has an indecipherable signature: if I squint just right, it looks like it could say “Earl H. Brewster.” While there was a famous artist by that name living in the 1930s, this doesn’t look like his work and the signature doesn’t look like his signature. In any case, the booklet signature looks more like “Earl L. Brewler,” but I can’t find any record of that name.
In contrast to yesterday’s postcard ads from the early 1910s, these cards from the Minnesota Historical Center appear to be from the 1930s. The first advertises a North Coast Limited that comes with a “club car with library, writing desk, buffet, barber shop, valet service, bath and other comforts.” That appears to date it to 1930, which I believe is the year NP added such a club car to the train.
Click image to download a 291-KB PDF of this postcard.
Exploring the upper Missouri River, Meriwether Lewis encountered a series of deep canyons he called the “Gates of the Mountains. Although celebrated in the postcard below, no railroad used this route and it is considered wilderness today. The ad on the back quotes from Lewis’ journal and encourages passengers to take a side trip to the gates by boat from Helena, Montana. Continue reading
These four cards were all probably issued in the teens. Although roughly the size of postcards, they are more clearly advertisements than postcards. They provide room for an address on the back but the rest of the space is used for advertising and there is little or no room for personal messages.
Click image to download a 254-KB PDF of this postcard.
We’ve seen this picture before on an NP Acmegraph card. The message half of the back is a letter from NP’s passenger traffic manager saying, “I hope you enjoyed your visit to Yellowstone” and inviting recipients to “refer interested friends to me for travel information or for attractive booklets.” Continue reading
According to Railroad Postcards of Yellowstone, Northern Pacific issued at least 18 postcards with a black (as opposed to red-and-black) logo on the back, starting in about 1913. The back did not have a photo-related caption but just said, “Northern Pacific is the Direct and Only Line to Gardiner Gateway, Original and Northern Entrance to Yellowstone National Park. Season June 15 to September 15” (or a slight variation). I copied three of these cards from Minnesota History Center files.
Click image to download a 332-KB PDF of this postcard.
This shows the station at Gardiner. Although the photo shows horse-drawn coaches, automobiles began to replace stagecoaches in around 1915. The Park Service charged private parties $10 per car, or about $100 in today’s money. Continue reading
In November, 1949, less than three years after introducing the streamlined Empire Builder, Great Northern announced that it was spending $9 million on 66 new cars that would make up a brand-new Empire Builder to be placed in service in 1951. The 1947 equipment, meanwhile, “will be transferred to the run of the Oriental Limited between the same terminals.”
Click image to download this 14.2-MB PDF of 78 pages of documents.
The following May, however, GN traffic vice-president C.E. Finley warned President Frank Gavin that the Oriental Limited, trains 3 & 4, was “known as a train containing old or conventional equipment.” The best way to change this impression, he suggested, was to change the name, adding that “our passenger men are 100% agreed.” To find a new name, Finley proposed a contest open to all off-line ticket agents. Continue reading
Some readers have alerted me that this web site has become infected with what is known as the Pharma virus. This virus puts up ads for Cialis in place of some of the posts. It is erratic and is more likely to happen in some browsers than others. It is also difficult to fix, but I’m working on it.
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This booklet calls the Wenatchee apple district “the commercial apple center of America.” In fact, in recent years at least, the Yakima district on the former Northern Pacific route produces more apples than the Wenatchee district.
Click image to download a 2.7-MB PDF of this 16-page booklet.
The booklet also says that the Okanogan Valley was named after pioneer apple producer Okanogan Smith. In fact, Hiram Smith (his real name) called himself “Okanogan” after the valley which in turn was an Indian word that is now applied to the Native Americans who lived and live in the region (which extends into Canada). Continue reading
