At about 26″x27″, this brochure is one-half panel wider than the California maps shown in the last two days. This makes it the equivalent of a 22-page 8″x9″ booklet. The use of a brochure size rather than a booklet allowed SP to print the map in a large enough scale to show every single street in San Francisco. Still, I suspect booklets became favored over brochures in a few years because of improvements in photo illustration technology, which more than made up for the loss of detail in any maps that would be printed in a booklet.
Click image to download a 16.9-MB PDF of this brochure, which was made from scans from the David Rumsey Map Collection.
This brochure was printed in anticipation of the 1915 Panama-Pacific Exposition, which was a celebration of both the opening of the Panama Canal and San Francisco’s recovery from the earthquake and fire that wiped out much of the city in 1906. In other words, unlike the California maps, it was more motivated by tourism than by attracting settlers to the state or city. Continue reading