Golf, swimming, hiking, saddle trips, motor trips, boat trips, dancing, and motion pictures are just some of the things this booklet says were available to do in Jasper in 1936. The prices seem incredibly low — $2 for a round of golf, $5 a night to stay at a chalet, meals included — but remember to multiply by 16.5 to convert to today’s U.S. dollars.

Click image to download a 6.6-MB PDF of this 20-page booklet.

As was common for many CN booklets about Jasper, the cover shown above was the back cover. It was also the only color image in the booklet; black-and-white was good enough for people who were already at Jasper Lodge looking for things to do. Continue reading →

Canadian National titled its 1932 booklet advertising trips to Alaska and the Yukon “The Land of the Midnight Sun.” This shouldn’t be confused with postcard-sized welcome-aboard booklets for its Alaska steamships that were titled just “Midnight Sun.” This booklet is much larger and features 48 black-and-white photos and two paintings by Charles W. Simpson, whose work we’ve seen before on at least two pieces of Canadian Pacific literature.

Click image to download a 8.4-MB PDF of this 28-page booklet.

Instead of having a fold-out map in the back, this booklet includes a map of the route from Seattle to Dawson City on the inside front and back covers. I Photoshopped them together, but in 1932 someone wanting to see the whole map would have to rip out the interior pages. Continue reading →

Here’s another Canadian National booklet about Jasper that is not from my collection. I downloaded this one from archive.org. I didn’t like the way they had laid it out, so I cleaned it up a little and made it into a new PDF. The booklet they scanned was bound in a hard cover, so a fraction of the interior could not be copied. Fortunately, that only affected the front and back cover; notice the “C” in “Canadian National” is partly cut off.

Click image to download an 16.4-MB PDF of this 36-page booklet.

The booklet has a more lively layout than yesterday’s from 1928. While most of the pages in the 1928 booklet had a half-page square photo and a half-page of text, this one has photos cut into a variety of shapes, with sometimes one and sometimes several photos per page. I don’t know why it was once popular to use electrically bright colors to represent nature, as shown on the front and back covers, but we’ve seen it before on some Burlington booklets from the same era.

Being a sucker for color, I really like the cover of this booklet about trips to Alaska on the Inside Passage. Inside, a portion of the front cover is echoed on the title page in orange, a color used for trim throughout the booklet. Otherwise, the photos and graphics are printed in black-and-white.

Click image to download a 7.1-MB PDF of this 24-page booklet.

We’ve previously seen a CN Alaska booklet from 1928. This one appears to be more polished, with a much more attractive cover and better layout inside. Although it is four pages longer, there seems to be less text, and with more white space the text is easier to read.

Though both are ostensibly about Jasper National Park, this booklet is very different from yesterday’s. In fact, despite the title on both the front and back covers, less than four pages of this booklet are about Jasper Park. The rest is about a train trip to Vancouver, steamship to Prince Rupert, and then the train from Rupert back to Jasper. This is what CN had called the “Triangle Tour” at least since 1923, although that term is only briefly mentioned in this booklet.

Click image to download a 7.2-MB PDF of this 20-page booklet.

This is one of those booklets where the main cover, shown above, is actually the back cover. The front cover is mostly text but also has a small color painting of Jasper Lodge. Inside, in addition to many black-and-white photos and graphics, are two more color paintings, both in the centerfold. Continue reading →