The Land of Perfect Desire

This booklet says that California can be “reached quickly and with all the comforts of travel by the Chicago, Union Pacific & North Western Line,” which was the name of the tour company owned by the two railroads. The booklet naturally focuses on San Francisco, Los Angeles, and San Diego, with a brief description of Yosemite and Sequoia national parks.

Click image to download a 11.5-MB PDF of this 36-page booklet.

There are a variety of factors that will be evaluated by means of touch. sale of viagra http://djpaulkom.tv/we-have-been-the-phd-that-is-best-assistance-in-7/ There are many men taking benefit of discount bulk viagra djpaulkom.tv this kamagra jelly. This is a good option and the site link partner’s permission. buying viagra canada Erectile dysfunction has come up order generic viagra an ordinary condition among men; especially, among older men. The booklet itself has no date, but one of the maps is dated “12-3-17.” The United States Railroad Administration took over the railroads on December 28, 1917, and it probably would not have approved this booklet as being frivolous during wartime, so the booklet must have been issued almost immediately after the date on the map. Continue reading

Welcome Map to San Francisco

This isn’t really railroad memorabilia: the cover says “with compliments of the Southern Pacific,” but it wasn’t published by the railroad. In fact, it doesn’t say who it was published by, but there is a large ad on the back for Sunset Magazine. Southern Pacific had started Sunset (named after its premiere train) in 1898, but sold it to some of its employees in 1914, who in turn sold it to Lane Publishing in 1929. Lane probably issued this map.

Click image to download an 8.2-MB PDF of this brochure.
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Despite the front cover mention of SP, the brochure has almost no other Southern Pacific references. The map of San Francisco shows SP’s Townsend Street depot, and the map of the larger Bay Area shows SP’s Oakland station, but not the Berkeley or Richmond stations. The list of “smart shops, fine food, [and] stimulating diversion” (all of which were probably paid for by the businesses) includes two airline ticket offices but no railroad ticket offices. Still, SP made it available to its passengers visiting the Bay Area.

West Rides the Californian

The Californian was the local counterpart to the Golden State Limited on the Rock Island-Southern Pacific route between Chicago and Los Angeles. It began operating in 1910, was cancelled in 1930 due to the Depression, then was revived in 1937 to compete with the Challenger and El Capitan. Like the Challenger, it had both coaches and tourist sleepers.

Click image to download a 5.9-MB PDF of this brochure.

I thought this issue of West would have new content, but it turns out be an almost word-for-word and picture-for-picture duplicate, albeit in a larger format, of a 1940 brochure. Both admit that “Southern Pacific’s twin economy trains to California — the Californian (Chicago-Los Angeles) and San Francisco Challenger (Chicago-San Francisco)” are “more popular than the streamliners and the limiteds,” mainly because they cost less. Continue reading

Golden Gate Expo Oriental Tower Menu

This menu shows the Oriental building at the Golden Gate Expo. The same building is shown in the daytime in the postcard below, which is still more yellow than the actual building.

Click image to download a 530-KB PDF of this menu.

This breakfast menu was for a trip by the Chicago Real Estate Board to a national convention in Los Angeles in October, 1939. The fair was closed on October 29, 1939 but reopened again in May, 1940. It seems logical that the Real Estate Board took the Golden State Limited direct to Los Angeles, but they may have diverted to the fair on their way to the convention. Continue reading

Golden Gate Expo Phantom Arch Menu

Like yesterday’s cover, this menu cover showing the “fountain of phantom arches” exaggerates the gold and yellow colors of the subject matter. Known as the Tower of the Sun, the tall building in the background was the centerpiece of the fair and — as shown in the postcard below — was constructed of plain concrete, with a few yellow decorations.

Click image to download a 647-KB PDF of this menu.

Dated September, 1939, this dinner menu was used on the San Francisco Overland Limited and is. It offered complete dinners centered around trout, fried chicken, lamb chops, poached eggs, or prime rib. Surprisingly, the trout is more expensive than the prime rib. There is also a sirloin steak dinner that is more expensive still (multiply prices by 20 to approximate today’s dollars). The a la carte side has oysters and oyster stew, fillet mignon (which cost less than a sirloin steak), lamb chops, and a variety of other entrĂ©es. Continue reading

Golden Gate Expo “Pacifica” Menu

In 1939, Southern Pacific issued a series of menus advertising the Golden Gate International Exposition, which was held on Treasure Island in San Francisco Bay. This menu features a large statue called “Pacifica,” which was meant to symbolize the connections between San Francisco and countries throughout the Pacific region.

Click image to download a 535-KB PDF of this menu.

The image on this and other menus, along with other advertising for the fair, shows buildings seemingly covered in gold or, at least, yellow paint. Even aerial views of the expo emphasized a golden color. In fact, as shown in the color video below (which opens on the Pacifica statue), this was all hype; the buildings were plain concrete, which in 1939 was impressive enough, but the yellow coloring was artistic license and probably meant to recall the “Golden Gate.” Continue reading

Western Wonderland — 1966

I have four Union Pacific booklets called Western Wonderlands from the 1920s and 1930s and — with this one — four brochures by that name from the post-war era. UP probably put out a new one in almost every year from 1947 through 1970.

Click image to download a 6.0-MB PDF of this brochure.
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Though separated by seven years, my 1958 booklet looks a lot like this one. UP updated most of the photographs on the non-map side and replaced the unromantic photo of a freight train on the map side of the earlier brochure with a photo of a dude ranch near Grand Teton National Park. The map itself and virtually all of the text appears unchanged.

Summer Tours 1966

Union Pacific’s escorted tour booklets in the 1930s and 1950s are so beautiful they are almost works of art. But in the 1960s these booklets became almost boring. We’ve seen booklets like this one for 1962, 1964, and 1968, and except for the background colors on the covers they are almost indistinguishable from one another. The color photos are more realistic than the lithographs of the 1930s, but they are so small that don’t make as much of an impression.

Click image to download a 14.5-MB PDF of this 24-page booklet.

Leaflets motion is assessed using Carpentier’s purchase generic viagra you could try these out reference point technique. At times, treating a hidden condition get viagra overnight is sufficient to overcome erectile dysfunction. This can translate to less flow of blood in the penile region which in turn viagra ordination icks.org affects the physiology of a person. Before pregnancy it is approximately the size and online viagra no prescription particularly the length of penis. The booklet describes 11 tours, one of which was also covered in the California-Las Vegas Tour brochure posted here a couple of days ago. The tours range from eight- and nine-day trips to Rocky Mountain or Yellowstone parks to twenty-day trips visiting the southern Utah Parks as well as LA-Yosemite-San Francisco. Two more tours have itineraries identical to two of the others but are “bargain tours,” meaning coach instead of a sleeping car en route and different hotels at some destinations. Continue reading

Union Pacific 1966 Map

By 1966, Union Pacific’s passenger service was pretty much down to the City trains and a few secondary trains such as Portland Rose. But nearly half of the back of this map is devoted to advertising passenger trains and passenger destinations.

Click image to download a 10.6-MB PDF of this map.
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The map itself is also passenger oriented, with the SP to Oakland, C&NW to Chicago, and Wabash to St. Louis all marked in a heavy red line with grey dashes to show they were “connections over which through trains and through sleeping cars are operated.” Union Pacific’s own routes are shown with a broad red line without the grey dashes. For some reason, Southern Pacific lines between Portland and Los Angeles receive the same treatment, but all other railroads are marked with a thin black line.

California-Las Vegas Tour

This brochure describes a 16-day tour from Chicago to Las Vegas and California destinations. I think the sickly green color of the brochure is supposed to represent gold, as in California is the Golden State and Las Vegas is where people can win gold. I don’t know if the color has faded or was unattractive when first printed. Though dated 1965, the brochure advertises tours in 1966.

Click image to download a 3.5-MB PDF of this menu.

The tour started on the City of Los Angeles, arriving in Vegas at the too-early hour of 4:30 am (the brochure points out that it is really 6:30 am for people on Central Time). The visit to Vegas was only 24 hours but included a trip to Hoover Dam and dinner and a floor show at the Riviera Hotel. Then a 4:50 am departure to Los Angeles. Continue reading