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“It’s fun to ride Southern Pacific streamliners” blares out the ad on the front cover of this timetable. To prove it, the ad is accompanied by a photo of a young woman laughing with two older men in a lounge … Continue reading
Category Archives: Southern Pacific
The front cover of this timetable (since the cover shown below is on the back) uses Southern Pacific’s familiar theme of “four wonderful ways” to “anywhere” even though the SP could offer four ways only to California. It illustrates each … Continue reading
The Golden Gate Exposition was a boon for western railroads. The Burlington, Rio Grande, and Western Pacific combined to create the Exposition Flyer to take easterners to the fair. Santa Fe started the Valley Flyer to bring people from California’s … Continue reading
Dated September 1939, this menu was issued near the end of the Golden Gate Exposition’s run in 1939. While the fair was supposed to remain open until December 2nd, it was losing money so it ended prematurely on October 29. … Continue reading
In 1926, K. C. Ingram, a former newspaper writer turned Southern Pacific employee — he eventually rose to be assistant to the president — proposed that the railroad needed a unifying theme in its advertising. He argued that SP advertising … Continue reading
The bright, cheery half-tone colors of this booklet’s cover (which is the back cover) attracted me immediately. Unfortunately, it proved to be frustrating because I am unable to identify the artist who signed the cover “F Clark.” Click image to … Continue reading
This booklet announces the February 1926 completion of 277 miles of new railroad between Springfield Oregon and Black Butte (near Mount Shasta) California. More than two decades in the making, the new line eliminated many sharp curves and grades on … Continue reading
As previously mentioned here, in 1926 the Santa Fe introduced the Chief, which went between Chicago and Los Angeles in 63 hours, five hours faster than previous trains. The railroad also charged a $10 extra fare (about $175 in today’s … Continue reading
The painting on the (back) cover of this booklet was by Sam Hyde Harris, who made many posters and other artworks for the Southern Pacific. Inside, the booklet focuses on Palm Springs and nearby areas and is illustrated by 33 … Continue reading
“Now you can reach Crater Lake by either Siskiyou Line or new Cascade Line, Shasta Route,” advises this booklet. We’ve previously seen the Maurice Logan painting on the cover (which is the back cover) on a poster. Inside are 20 … Continue reading