We Show You California

In 1929, Burlington issued a California escorted tour booklet jointly with the Santa Fe railroad. That booklet described just one 22-day tour that went on the Santa Fe from Chicago to Los Angeles with stopovers in Santa Fe and the Grand Canyon, then on the Santa Fe to the Bay Area with a stopover in Yosemite, then a return via Western Pacific, Rio Grande, and Burlington.

Click image to download an 3.0-MB PDF of this brochure.

Santa Fe isn’t listed as a co-organizer in subsequent Burlington Escorted Tour booklets, but this 1935 brochure gives it equal billing to Burlington. The brochure describes three tours, two of which are also in Burlington’s 1935 escorted tours booklet. The two that are also in the tour booklet went the CB&Q/D&RGW/WP route from Chicago to the Bay Area and the Santa Fe route from LA to Chicago, while the one not in the booklet went the other direction.

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Burlington and Santa Fe seem an unlikely combination for California tours. The two competed with one another between Chicago and Kansas City and Santa Fe famously advertised that it went “all the way” from Chicago to California and didn’t need Burlington’s help. The Rio Grande-Feather River line was the most scenic rail route in America, which probably gave Santa Fe an incentive to participate.

The two railroads also cooperated in the formation of the National Trailways Bus System, which helped their railroad-owned bus services to compete with Greyhound, but that didn’t happen until 1936. It isn’t clear from this brochure who was providing the motor coach service between Yosemite and San Diego, but it might have been Santa Fe.


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