Some people, including at least one of Amtrak’s original board members, believed that Amtrak’s proper role was to phase out passenger trains. That goal was aborted when by the 1970s energy crises, thus giving Amtrak an apparent reason for existence: saving energy.
Click image to download a 607-KB PDF of this flyer.
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This card encourages people to ride the train and thus save themselves the cost of gasoline. The card is undated, but based on the sample fares on the back I estimate it was issued in 1975. Most of these fares are slightly less than the fares shown in Amtrak’s 1976 timetable that I’ll post here in a couple of days.
The same cartoon was used as the cover of the 1979 timetable, during the 2nd round of gas shortages. I would be surprised if it was drawn as early as 1975 (it wasn’t a theme of the advertising except in oil-embargo years) but I could be wrong.
I was working in adv/sales promotion for Amtrak in DC when I created the gas pain for relief program. I did not do the actual artwork (that was not in my wheelhouse at the time), but it was my concept and copy. The poster was created in late 1978. It was part of a series, but here’s something most people don’t know.
My job was to promote Amtrak’s benefits. When gas was scarce, it was obvious that rail travel was a real option, especially for the business/frequent traveler.
At the same time, Congress was considering a bill that was going to greatly reduce Amtrak’s rail service.
When the gas pains program was released, it was only a matter of days before my department was told to pull the program. Why? Because it was an embarrassment to politicians who were out to undo Amtrak.
Another nice piece of art continuing the theme for the USA Rail Pass was created but never released