More Santa Fe Lunch Menus

Posted on by July 1, 2019
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Here are three more Santa Fe lunch menus. Two of them, like yesterday’s, were painted by E.I. Couse. Both show a Taos native in a squatting position supposedly working on a piece of art. In fact, it seems unlikely that the same person would be accomplished in so many different crafts.

Click image to download a 1.1-MB PDF of this menu.

All of these menus — today’s and yesterday’s — have the same lunch menu on the inside and were used for a special train from Los Angeles to Detroit called the Mobilgas 1962 Economy Run Special. The Mobil Economy Run was an annual competition between car manufacturers to see which models had the best gas mileage in real world conditions. Starting in 1936, the cars went on a five-day trip from Los Angeles to Kansas City; by 1962, the event was usually won by Rambler, whose cars were smaller than models produced by the “Big Three.” Continue reading →

Blanket Weaver & Arrow Maker Lunch Menus

Posted on by July 1, 2019
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We’ve previously seen the blanket weaver and arrow maker paintings on Texas Chief menus, but both were in sepia tones instead of full color. The color versions are much more impressive. (We’ve also seen a color Arrow Maker painting on a Super Chief menu.)

Click image to download a 1.1-MB PDF of this menu.

Both paintings were by Eanger Irving Couse (1866-1936). Like many painters patronized by the Santa Fe, he was born in the Midwest, studied at the Art Institute of Chicago, and eventually found and fell in love with Taos, New Mexico. He spent the last 30 years of his life there and helped found and was the first president of the Taos Society of Artists. Continue reading →

Santa Fe Traveler for 1951

Posted on by July 1, 2019
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The Santa Fe Traveler continued into its second year starting with this issue. Like volume 1, number 1, this one is edited by Penrose Scull, but instead of being published by the Traveler Publishing Co. of Chicago, this one claims its publisher is Cross Country Press of New York City. Scull must have decided to move and took the magazine, but not the company name, with him.

Click image to download an 18.0-MB PDF of this 36-page magazine.

While the previous issue said it would be published twice a year, this one says four times, suggesting that it attracted enough advertising to pay most or all of its costs. This issue certainly has a lot more ads than the previous one, which must have eaten into the content as the page count is the same and the pages are actually a little smaller — about 8-1/4×10-3/4 compared to the inaugural issue’s 8-3/4×11-1/2. Continue reading →

The Santa Fe Traveler

Posted on by July 14, 2020
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Major airlines today all entertain passengers with in-flight magazines and Amtrak started its own on-board magazine, The National, in 2016. But the Santa Fe was way ahead of Amtrak, having started its own on-board magazine in 1950.

Click image to download a 15.3-MB PDF of this 36-page magazine.

This, the first issue of that magazine, is dated 1950 and says it is to be “published twice a year April and October by the Traveler Publishing Co., Inc., 208 South La Salle St., Chicago 4, Ill. Penrose Scull, editor and publisher.” I suspect the Traveler Publishing Co. was little more than a front for the Santa Fe Railway, but Alfred Penrose Scull was a real person who wrote at least two books, one on Great Ships and one on “the history of selling in America.” Continue reading →

Harvey Girls Menu

Posted on by July 21, 2019
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The MGM film Harvey Girls came out in 1946, and in its honor the Fred Harvey company asked artists Edgar Miller and Doris Lee to decorate its restaurant in Hollywood, California.

Click image to download a 1.4-MB PDF of this menu.

One of Lee’s contributions would be this painting that Fred Harvey used on many of its menus. This particular menu was used in Albuquerque’s Alvarado Hotel, which was right next to the Santa Fe train station. The menu is dated August 1, 1949. Continue reading →

Scout Dinner Menu

Posted on by July 1, 2019
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To round out yesterday’s lunch menu and the previous day’s breakfast menus, here is a dinner menu from Santa Fe’s budget train that offers complete dinners for 35¢ (about $6.50 today). The a la carte menu card shown below doesn’t have the word “dinner” on it, but the paper-clipped flyer does.

Click image to download a 881-KB PDF of this menu (including both the a la carte card shown here and the attached flyer).

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Scout Lunch Menu

Posted on by July 1, 2019
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Here’s a lunch menu from the same era as yesterday’s breakfast menu, offering full lunches for just 30 cents (about $5.50 today). At that price, entrées were limited to Irish lamb stew with fresh vegetables or assorted cold meats with potato salad. Even though the former came with vegetables and the latter with potato salad, both also came with hash-browned potatoes and lima beans. The meals were rounded out with bread, fruit pudding, and a beverage.

Click image to download a 754-KB PDF of this menu (including both the a la carte card shown here and the attached flyer).
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Individually priced, these items could cost well over $1 (multiply prices by 18 to get today’s dollars). However, patrons willing to spend a little more money could get a wide variety of items from the a la carte menu shown above as well as a few more “luncheon suggestions” on the flyer. These included chicken okra soup for 15 cents, honey dew melon or cantaloupe for 15 cents, and a large salad for 25 cents.

Scout Breakfast Menu

Posted on by July 1, 2019
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In 1940, the Santa Fe advertised that passengers on the Scout could get “delicious Fred Harvey dining car meals for only 90¢ a day!” That breaks down to 25¢ for breakfast, 30¢ for lunch, and 35¢ for dinner. By 1941 the cost of three meals had increased to $1.50, so this menu, which offers a full breakfast for 25¢, must be from 1940 or before.

Click image to download a 754-KB PDF of this menu (including both the a la carte card shown here and the attached flyer).

The a la carte menu card shown above included items as expensive as 40¢. However, paper clipped to this menu was a flyer that offered full breakfasts for 25 cents (about $4.50 today) including juice, bread, and beverage with a choice of entrées: ham and eggs, corn fritters and bacon, oatmeal, or dry cereal. Continue reading →

Rio Grande 1954 Calendar

Posted on by July 8, 2019
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This calendar hasn’t aged well, but the colors in the photo are still vibrant. A close-up view of the photo reveals that the lead locomotive is numbered 5541, which would make it an F3 according to this Diesel roster. Rio Grande purchased sixteen of these — eight A units and eight B units — in 1950.

Click image to download a 2.0-MB PDF of this calendar.
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The locomotive is still in its as-delivered paint scheme with four pinstripes instead of the simplified scheme that was applied in the early 1960s. This scenic view is certainly inviting and it would have been fun to ride the California Zephyr on these same tracks in the 1950s.

Royal Gorge Lunch Menu

Posted on by July 8, 2019
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While yesterday’s Twin Lakes menu had a photo of the Royal Gorge on the back, this one has it on the front. The photo on the back is the classic shot of two California Zephyrs meeting at Grizzly siding in Glenwood Canyon.

Click image to download a 1.6-MB PDF of this menu.

Inside, today’s menu is identical to yesterday’s. Both menus used the dates “June 25-26,” which indicates that the Prairie Farmer tour took the Royal Gorge route rather than the Moffat Tunnel route. While the latter would get from Denver to Salt Lake City in one day, the former route was longer and required an overnight trip. Either way, there was only one opportunity for lunch, which is why the menu interiors are identical. Continue reading →